Character design

T his project was developed for a Sport Center in Guadalajara, Jal. in order to promote their activities and invite young customers to use and enjoy their facilities, but most importantly, to create an icon that helps to create awareness about the great benefits of practicing any sport. Branding was needed for this campaign as well as a style guide, icons and illustrations. Basically when characters are designed for use in a commercial context, they essentially exist not just to sell a product or service, but to communicate more efficiently a message to a specific audience, and it’s this audience that the character needs to appeal to.

Considering this last point, one of the design purposes for this character design was to make a strong connection with the community through a character that represents the hispano's characteristics and the people's spirit of joy and making it visually active in the different disciplines.

Branding work done for this campaign:

• Character design.
• Variations for the activities.
• 3-D character render.
• Booklet about character's particularities and design style guide.